Marketing Strategy Examples
Developed and Implemented Marketing Plan for Electronics Firm Wanting to Gain Market Share
A specialty electronics company aspired to expand its presence in the medical device market. Through market research, analysis, and strategic planning Marketing 360 worked with the client to create new brochures, e-newsletters, sales slicks, industry articles, mailers and a trade show and speaker program. The company experienced a significant growth rate over the last five years that the programs have been in place.
Developed Plan for Technology Company’s Academic Relations Program
A technology company wanted to develop an academic relations program to accomplish multiple goals. Marketing 360 aided the client in developing an Academic Relations Program that increased the client’s visibility with academic researchers, brought projects to the client, and provided students exposure to new technologies and career opportunities. The program was well received by the academic community and a new employee was hired to manage it.
Created Marketing Program to Sell Services of New Teambuilding Website
An executive team building company was developing a subscription based team-building website for a new target market and needed marketing direction. Marketing 360 researched the current market, facilitated sales and marketing planning, helped produce and present the written plan, and assisted in implementing some of the marketing activities. In a competitive market, the company learned of new opportunities and gained a more systematic approach to help them achieve their goals.
Worked with Benefits Company to Develop a Market Presence
A benefits and human resources firm turned to Marketing 360 when it wanted to formalize and expand its marketing. Marketing 360 researched, developed and implemented a new marketing plan for the company. Some components included direct mail, a new PowerPoint presentation, updated website, exhibit and speaking opportunities. In an industry that is highly competitive the company was able to create a brand identity and raise awareness in the markets they served.